Not all paper is created equal, and the type of paper used in print jobs can drastically affect the overall impression of quality and professionalism. Conversely, on internal or high volume print jobs that are not for marketing purposes, using an expensive paper is a needless expense. Seartec and supplier of a number of office technology solutions including multifunction printers, offers some tips on picking the right paper.
Know the terminology
Paper thickness is measured in gsm, which is grams per square metre, also referred to as the grammage of a paper. Although paper gsm can vary slightly between manufacturers and paper types, generally there are industry standards. An average paper weight, as found in typical printer paper, is between 70 and 100 gsm. Paper can range from 35gsm, which is a very light, tissue-like paper, to 150 to 200 gsm which is a heavier card-like paper suitable for brochure covers. 200+ gsm is the grammage used in embossed invitations, business cards and similar items.
Look at a paper’s finish
Paper can be coated to give it a slightly different look to standard paper, with a gloss, silk or matte finish. Coated papers can make colours more vibrant but are more expensive and are prone to smudging. A gloss finish is not appropriate for anything that is designed to be written on, as the ink will rub off.
Consider asking for samples
Paper manufacturers should be happy to provide samples which can be tested in the printer that will be used for a specific job. Some printers do have a maximum paper weight that can be used.
Seems like Seartec is using good examples of what the paper business should be doing
Environmental protection is a practice of protecting the natural environment on individual, organizational or governmental levels, for the benefit of both the natural environment and humans. Due to the pressures of population and technology, the biophysical environment is being degraded, sometimes permanently. This has been recognized, and governments have begun placing restraints on activities that cause environmental degradation. Since the 1960s, activity of environmental movements has created awareness of the various environmental issues. There is no agreement on the extent of the environmental impact of human activity, and protection measures are occasionally criticized.
Academic institutions now offer courses, such as environmental studies, environmental management and environmental engineering, that teach the history and methods of environment protection. Protection of the environment is needed due to various human activities. Waste production, air pollution, and loss of biodiversity (resulting from the introduction of invasive species and species extinction) are some of the issues related to environmental protection. Environmental protection is influenced by three interwoven factors: environmental legislation, ethics and education. Each of these factors plays its part in influencing national-level environmental decisions and personal-level environmental values and behaviors. For environmental protection to become a reality, it is important for societies to develop each of these areas that, together, will inform and drive environmental decisions.
Environmental pollution is essentially a human-caused hazard which can occur in many forms. Pollution may affect some or all parts of the environment such as the ground and soil, surface water, sub-surface or underground water (called aquifers) and in the air. All organisms and elements making up this environment are inter-related and damage to one sector will have a knock-on effect on other parts. A clean environment is essential for the well-being of all life on Earth, and thus it is our duty to look after it so that future generations will be able to survive.
Environmental pollution is a ‘slow-onset’ hazard which is not always apparent to the community, and if untreated, can cause harm. Many other hazards can be linked to this phenomenon and their occurrence may even initiate a new problem or expedite the impact of an existing pollution source. Illegal dumping also falls under this category. We therefore need to be environmentally aware to all work together to restore our planet and environment to what it could be.
The climate change debate on numerous global forums has initiated much discussion and awareness around the environmental pollution issue as well, and it now the time for all of us to take the first steps to cleaning up our environment and sustain it into the future.
Source: World Wide Fund