Not all paper is created equal, and the type of paper used in print jobs can drastically affect the overall impression of quality and professionalism. Conversely, on internal or high volume print jobs that are not for marketing purposes, using an expensive paper is a needless expense. Seartec and supplier of a number of office technology solutions including multifunction printers, offers some tips on picking the right paper.
Know the terminology
Paper thickness is measured in gsm, which is grams per square metre, also referred to as the grammage of a paper. Although paper gsm can vary slightly between manufacturers and paper types, generally there are industry standards. An average paper weight, as found in typical printer paper, is between 70 and 100 gsm. Paper can range from 35gsm, which is a very light, tissue-like paper, to 150 to 200 gsm which is a heavier card-like paper suitable for brochure covers. 200+ gsm is the grammage used in embossed invitations, business cards and similar items.
Look at a paper’s finish
Paper can be coated to give it a slightly different look to standard paper, with a gloss, silk or matte finish. Coated papers can make colours more vibrant but are more expensive and are prone to smudging. A gloss finish is not appropriate for anything that is designed to be written on, as the ink will rub off.
Consider asking for samples
Paper manufacturers should be happy to provide samples which can be tested in the printer that will be used for a specific job. Some printers do have a maximum paper weight that can be used.
Seems like Seartec is using good examples of what the paper business should be doing